Document Type : Original Article
Authors
1 Master of Arts,Energy Economy,Ferdowsi University,Mashhad,Iran
2 Faculty member of the Faculty of Administrative and Economic Sciences,Ferdowsi University,Mashhad,Iran
Abstract
Today, water shortage has become a major problem. Having clean water for human needs is one of the basic factors and is known as the factor of civilization. In this research, some of the important factors affecting the water consumption of the household customers of Mashhad city have been investigated and a descriptive-survey method has been used to collect data. The statistical population in this research is all household water subscribers in Mashhad. 384 subscribers were determined as a statistical sample, which were selected by cluster random sampling and using Cochran's formula. The tool for collecting information in this research is a researcher-made questionnaire that includes the dimensions of income, education, consumerism, lack of awareness of the water situation, lack of attention to resources for future generations, water price and water consumption.Data analysis has been done using quantitative methods with the help of EXCEL and SPSS software and at the level of inferential statistics using PLS software. The results indicate that there is a positive and significant relationship between the amount of income, education, consumerism, lack of awareness of the water situation, lack of attention to resources for future generations, price and water consumption of subscribers.
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